Case: Bystrox LLC
Bystrox: site and SEO for international B2B logistics
Legacy WordPress with a translation widget replaced by a systematic site: B2B marketing, structure for a high-value lead, and fully indexable language versions instead of a faux “international” overlay.
Project stack
- Next.jsv14.1
Framework
- Reactv18
Framework
- TypeScriptv5
Developer tooling
- Tailwind CSSv3.4
Developer tooling
- Node.jsv22
Runtime
- Hostfly.by
Infrastructure
Production hosting
Key milestones
Dates and wording are generalized to illustrate the process; the actual schedule and artifacts were recorded in the project working docs.
Kickoff and B2B priorities
Lock high-ticket lanes (incl. China, LCL), commercial query list, and requirements for rate-quote forms.
“Lane + cargo type” structure
Landing skeleton for procurement and foreign trade, draft copy, and section wiring to target forms without excess nesting.
Next.js implementation
Key screens and commercial blocks; EN/KK/ZH shells with correct meta and routing — no single-page auto-translate.
SEO and multilingual reach
Copy for procurement/FT intent, cross-linking between lanes; indexable locales and snippets on priority landings.
Acceptance and tweaks
Copy sign-off with leadership, small UX and contact-point fixes.
Production on Hostfly.by
Stable build on hosting, final redirects and uptime monitoring.
Challenge
Expensive leads and long sales cycles. The old WordPress site missed commercial intent for key lanes (China, LCL, multimodal flows). A translator widget replaced real localization — weak titles, hreflang, and copy.
Approach
New bystrox.by on Next.js: “lane + cargo type” architecture, trust blocks and forms tuned for rate requests. Proper EN/KK/ZH surfaces — not a pop-up auto-translate — separate routes for indexing and reach.
With a clear structure we started getting qualified leads from larger businesses, not only consumers.
Implementation notes
Why are full languages better than a translator widget?
Separate language surfaces get proper titles, descriptions, and internal links per audience; search engines see meaningful URLs and content, not one Russian HTML with on-the-fly string swaps. The approach is unpacked in indexable locales.
How was success measured after launch?
Focus on rate-quote requests and calls from commercial pages; lead quality beats raw traffic. “Done” criteria map to the acceptance playbook and the acceptance checklist.
How does structure help beyond SEO?
Managers can send a link to a specific lane and cargo type; fewer drop-offs at “explain what you do”. Same hierarchy idea as in structure and sales.
Want a similar systematic outcome?
Name, phone, and site in the brief form. The reply covers structure, phases, and a budget range; market specifics follow on the call.