Analysis & strategy
We begin with demand: keyword/service mapping, competitive context, and how buyers search.
Site structure map and priority query list.
Studio
Manuilau Bureau — digital strategy and revenue-focused delivery
This is not “just a website.” It is a lead system: demand-led IA, technical SEO foundations, local visibility where it matters, and measurable outcomes.
How we work
- Focus: pipeline and revenue, not page count.
- Format: remote, under contract, with visible milestones.
- Services: Next.js builds, SEO retainers, and local/maps work when the niche needs it.
I’m Dzmitry Manuilau. The studio exists so teams get a growth system — not a decorative brochure. Agencies optimize for throughput; freelancers add coordination risk. Here you get engineering discipline: ownership for milestones, quality, and business outcomes.
Principles
Honest strategy
If a chosen path will not work, we name a better one early.
Niche depth
Work starts from demand and buyer behavior — not from a stock layout.
Modern stack, quietly
The stack lowers the cost of change and speeds up shipping new URLs.
Delivery cadence
Transparent phases: you always know what ships next and which artifact verifies it.
Structure & UX logic
User flows and block-level outlines for each template — before build, without extra hoops.
Interactive IA / scenario diagram.
Engineering (Next.js)
Implementation without all-in-one builders: code that crawls cleanly and ships fast.
Staging site that meets performance and QA gates.
Launch & SEO baseline
Domain cutover, analytics, SSL, search console setup, and maps when local intent matters.
Production site with conversion tracking in place.
Technical spine
Production sites on Next.js App Router: server rendering for content, client JS only where it earns its keep. JSON-LD without cloaking. Reference snippets live in the pattern catalog.
Pre-launch acceptance
Nothing goes live “by eye”: speed, responsive UX, forms, SEO baseline, and stability are checked against a written list.
- Shared definition of “done” before production.
- Fewer surprise regressions after launch.
- Stronger conversion: performance, mobile UX, forms, and indexing.
Performance
- PageSpeed Insights — target > 90 Desktop on priority templates.
- LCP in the green band (< ~1.5s when the asset budget is sane).
- Modern image formats; lazy loading where appropriate.
- No unnecessary render-blocking chains in the critical path.
Mobile UX
- Validated on mobile Safari / Chrome.
- Tap targets ~44px or larger.
- No horizontal scroll at common widths; readable body (~16px+).
SEO & indexing
- sitemap.xml and robots.txt aligned with indexing policy.
- Unique titles and descriptions on money URLs; sane H1–H6 hierarchy.
- JSON-LD per template; canonical tags match server responses; stable URLs without duplicates.
Security & forms
- HTTPS; form validation; spam controls (honeypot and/or captcha — agreed in scope).
- Useful 404; privacy policy linked from the site.
FAQ
Who runs my project?
Dzmitry Manuilau leads delivery directly — no telephone game through account managers.
How is this different from a typical agency or freelancer?
Systems engineering mindset: demand and IA first, then implementation. The metric is qualified conversations, not raw page count. Phases and acceptance are on this page.
How many phases and what ships each time?
Four phases — analysis, structure, build, launch — each with a reviewable artifact plus the acceptance block below before production.
When do SEO and maps come in?
Technical SEO is baked into structure and code; search console and map work happen at launch once domain + analytics are aligned. Scope details — development and SEO retainer.
How do we know it is ready to launch?
Internal checklist plus public references: responsive layouts, forms, speed, baseline meta, indexing, lead paths. Externally — PageSpeed Insights and WAVE; quick HTML pass — Manuilau Check. Deep dive — acceptance article.
Can we buy one service or a subset?
Contract and remote format?
Yes — remote under contract. The English site is written for B2B teams in the United States: same delivery checklist and milestones. Legal entity and registration are in Homieĺ, Belarus; tax and contracting details are disclosed before kickoff.
Can we apply the checklist to an existing site?
Yes — as audit + backlog. Then iterative fixes or ongoing SEO. How IA ties to revenue — see the article on SEO architecture.
Talk through the project
Brief — name, phone, site. Reply outlines next steps; we refine scope live.