Case: Oksipro LLC
Oksipro: site and SEO — household chemistry producer entering retail
Instead of a single WordPress page floating in SERPs — oksipro.by and oksipro.ru: two full contours for Belarus and Russia plus a digital layer for retail onboarding and procurement dialogue.
Project stack
- Next.jsv14.1
Framework
- Reactv18
Framework
- TypeScriptv5
Developer tooling
- Tailwind CSSv3.4
Developer tooling
- Node.jsv22
Runtime
- Hoster.by
Infrastructure
Production hosting
Key milestones
Dates and wording are generalized to illustrate the process; the actual schedule and artefacts were tracked in the project workspace.
Kickoff and requirements
Review of the legacy WordPress one-pager; aligned goals for retail rollout, catalogue sections, and mandatory legal blocks.
Prototype and content
Key screens, certificates, and lab narrative; draft copy for retailer review and USP wording sign-off with leadership.
Technical launch
Next.js build, wholesale forms, category landings, baseline SEO structure, and analytics.
Feedback iterations
Revisions after client review; prep for retailer audits.
Post-launch SEO
Internal linking in the catalogue; refined titles, descriptions, and snippets.
SEO: content and clusters
Landings for priority commercial clusters; copy and heading refinements.
SEO: report and plan
Interim visibility and search-lead report; quarterly roadmap.
Challenge
A generic WordPress one-pager: no hierarchy, no answers for a category manager, weak proof of production and lab trust. Retail buyers could not validate readiness to contract.
Approach
Two Next.js sites — BY and RU markets with shared B2B logic but separate regional and legal context. Structure for dishwasher tablet lines, certificates, lab control, and wholesale/price flows.
The site helped us pass reviews with several major retailers. It looks credible.
Implementation notes
Why is a one-pager not enough to enter retail chains?
Retail has a checklist: manufacturing, composition, certification, legal contacts. When each block lives on its own page and you can link from email, audits move faster than one endless scroll. It is a specific case of structure for search intent, not “one more section on the landing page”.
Where is the marketing if the site is “for compliance”?
Procurement is an audience too: they need shelf-ready arguments. The layout reserves room for quality and differentiation vs imports—without slogan overload, with copy aligned with the client. Why a site is an asset, not a business card—see the piece on leads and page meaning.
Who had final sign-off on legal wording?
Certificates, legal details, and sensitive claims were approved by the client; structure, presentation, layout, and technical delivery followed the agreed brief. How a public privacy policy is framed on the bureau site is a reference pattern.
Want a similar systematic outcome?
Name, phone, and site in the brief form. The reply covers structure, phases, and a budget range; market specifics follow on the call.